You need money to make money! Every new business venture needs funding to create something to solve a problem or address an unmet customer need. To realize your dream to start a company, you need funding.

You and your cofounders have a burning urge to start developing a product or a solution to address a customer problem. You may pool up your savings money or charge your credit cards to get started. This is called bootstrapping your startup.

Alternatively, you may look for funding from friends and family to invest in your business venture to get started. This is one of the most common sources of funding and is typically called seed capital. Or, you could also use crowdfunding to get started.

Then, you may need additional funding to scale, for product development, for marketing, or a combination of these. That funding is called angel investor funding. Investors are typically issued Convertible Notes (CN) for this funding which are converted to equity shares when the next round of funding happens. In US, $25,000 convertible notes denomination is common. In India, the the minimum convertible notes denomination used is Rs 25,00,000 (Rs 25 Lakhs).

Then comes a need for much higher amount of funding when you want more resources to scale the business to reach new customer segments, to increase marketing efforts for additional customer acquisition or both. At this stage, your startup is either profitable or breaking even or has a negative cash flow, but the business continues to grow. That funding is called venture capital funding. The venture capital funding includes a series of funding rounds, Series A, Series B, Series C, and so on.

iGrantha can help no matter what your startup funding needs are, and at what stage your company is in with a vast network of professionals it can tap into , iGrantha can help connect you to the right investors whose investment focus includes your product segment, reach out to the right mentors, bring in highly experienced advisors who can help you to take the company to the next level. For starters, iGrantha can also help fine tune your pitch deck and business plan.